With Deadpool 2 only a mere two weeks away, the summer movie season is about to heat up to full steam. That, in part, is due to some serious legwork that the folks in Fox's marketing department have been doing in order to push the upcoming sequel to one of 2016's record breaking hits. But to have Avengers: Infinity War wiping the floor with the competition, just weeks before its sequel's debut, the stakes are undoubtedly raised. The best part about that is Deadpool 2 is rising to meet them, thanks to its killer marketing campaign.
After a campaign that's given us everything from a sassy pre-movie short in front of Logan to a teaser trailer hidden in a Bob Ross parody, Deadpool 2 seemed on track to make itself a sequel that, at the very least, matched its predecessor in style and humor. As time went on, though, the marketing got nuttier, and it did so in some of the funniest ways. Be it a Good Housekeeping spread, those Trolli gummy hands that recently hit shelves, and above all else, a Celine Dion single and music video, Deadpool 2 is slaying the competition with its sales driven prowess. Which would lead even the most breathless Wade Wilson fan to ask, under their breath, "How the fuck do they do it?"
Frankly, the key to Deadpool 2's marketing is the same piece of advice that high powered operators like to give some of their client's press handlers: they're letting Deadpool be Deadpool. Rather than play it safe with just the run-of-the-mill promotions that the Fox/Marvel's brainchild began with, they're dipping into some interesting tricks that used to be handy back in the 1980s and 1990s era of film marketing. You have to admit, when your character dances in heels as Celine belts out the film's uber-serious ballad, "Ashes," and when they make fun of their ability to regenerate their own hands with a creepy gummy candy, it feels like the days when Freddy Krueger had a cereal and Jurassic Park doled out Pogs. That sort of nostalgia draws in audience members that are all about it, in addition to people who can laugh at how much those practices ridicule such measures in the first place. Seriously, watch the video, and tell us it doesn't take you back to the days of Aerosmith singing underneath a gigantic space shuttle.
Though the Deadpool 2 marketing strategy isn't just to bring back the past in a bid for post-modern laughs. As a matter of fact, there's another weapon that the David Leitch directed follow-up has up its sleeve, and his name is Peter. The non-superpowered member of DP's X-Force, the character played by Catastrophe's Rob Delaney is a sort of deadpanned straight man that sticks out like a sore thumb among a team that has mutant abilities out the wazoo. His earnest nature, and the fact that he was brought onto the team merely by "seeing the ad" give the film another catchphrase, yet another character to center posters around, and a new Twitter feed for us all to follow. Put all of the steps above together, and what do you get? A memorable experience that keeps hungry fans fed until the main course is unveiled in a little over a week.
Of course, some fans will be seeing the film a little earlier, as fan screenings will be dropping all over pretty soon. That's just the cherry on the top of the Deadpool 2 marketing sundae, as Fox is assuredly hoping to score the biggest endorsement deal that the would-be franchise bearer could get: very strong word of mouth from already pleased fans. We're entering the final stages of this marketing campaign's madness, and if this extremely amusing show so far has taught us anything, it's that Deadpool 2 may have saved its craziest, most memorable stunts for last -- and we're all in on whatever comes next.
Deadpool 2 hits theaters on May 18th, but if you're looking for more on the latest film "from the studio that killed Wolverine" as well as "brought you 27 Dresses and The Devil Wears Prada," you can head over to our official preview page and gorge yourself on DP's finest nuggets of news.
The creative team behind Deadpool have put "maximum effort" into its sequel's marketing, and it is a winning formula. As Cinema Blend notes, the key to the movie's success is "letting Deadpool be Deadpool", and the result is that it is winning the summer movie marketing game.
Why Deadpool Wasn't Nominated For An Oscar | ScreenRant
Why Deadpool 2 Is Winning The Summer Movie Marketing Game
It is easy to understand why Fox moved the highest grossing single X-Men movie's sequel into the summer, as they expected an even bigger return, but it countered everything that helped make Deadpool ride high for so long. The sequel still had a great $125M opening, but the competition continued to rise in following weeks.
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With the confirmation that Leitch would direct Deadpool 2, it was revealed that Fox was looking for a separate filmmaker to direct Deadpool 3. In March 2017, Reese clarified that though Deadpool 2 sets up the X-Force team, a future film focused on the team would be separate from Deadpool 3, "so I think
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With Deadpool 2 only a mere two weeks away, the summer movie season is about to heat up to full steam. That, in part, is due to some serious legwork that the folks in Fox's marketing department
Why Deadpool 2 Is Winning The Summer Movie Marketing Game
celebvida.com/why-deadpool-2-is-winning-the-summer-movie-marketing-game/
With Deadpool 2 only a mere two weeks away, the summer movie season is about to heat up to full steam. That, in part, is due to some serious legwork that the folks in Fox's marketing department have been doing in order to push the upcoming sequel to one of 2016's record breaking hits.
Why Deadpool 2 Is Winning The Summer Movie Marketing Game
celebgossipnews.co/why-deadpool-2-is-winning-the-summer-movie-marketing-game/
With Deadpool 2 only a mere two weeks away, the summer movie season is about to heat up to full steam. That, in part, is due to some serious legwork that the folks in Fox's marketing department have been doing in order to push the upcoming sequel to one of 2016's record breaking hits.
Deadpool lost his edge? - Perspecs News
Deadpool with Ryan Reynolds became the highest-grossing R-rated film of all time and was one of Fox's highest-grossing films of all time. 'Deadpool' Box Office Profits 2016: A Great Marvel Of
Deadpool 2 - Wikipedia
Even if Deadpool had been in the high 90s on Metacritic and cited as the movie of the decade, that's no guarantee it would have flown - due to the Academy's intrinsic superhero bias. Going completely against their ascension to the top of popular culture, superhero movies are rarely nominated, let alone win, at the Oscars.
Deadpool 2 Released At The Wrong Time | ScreenRant
Deadpool fans will have the opportunity to win some unique "movie marketing memorabilia" and help a good cause. Deadpool is partnering with Omaze and F— Cancer to raise money for the
'Deadpool' Box Office Profits 2016: A Great Marvel Of Recent
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