When it comes to movie marketing, Avengers: Endgame has been able to play by its own rules. Truly, this is a sequel that the studio could have chosen to NOT market, and the same amount of tickets likely would have been sold. And yet, Disney and Marvel released two full trailers, and a Super Bowl spot, giving fans a look at specific footage from the upcoming blockbuster.
Every frame of what was shown in those Avengers: Endgame trailers has been analyzed by the amateur detectives located in the Marvel Studios fan base. Black Widows hair, Tony Starks locations, and Captain Americas facial hair has been scrutinized. Then there are the major reveals, like Hawkeye turning into Ronin, or Scott Lang being outside of the Quantum Realm.
With Avengers: Endgame tickets going on sale, we were able to interview Anthony Russo about the upcoming Marvel blockbuster, and I asked him specifically how they choose what to show in a teaser or trailer, knowing that theres so much left to protect. Russo told us:
We drew from a very small section of the movie. We want it to be very confined. We know how savvy the fans are. We appreciate that there are so many people out there who spend time watching these movies multiple times, thinking about all the places the narratives can go. We just don't want to tip or spoil anything for anybody coming into the theater. We want to keep that experience as fresh and exciting and surprising as possible. So yeah, we're just very careful. That being said, Disney marketing is very, very, very effective, and they're very sophisticated in their process and we trust them a lot. And so they helped guide us in terms of how much we should be putting out. They always leaned on the side of putting out more. We always leaned on the side of putting out less. But we tried to find a good, happy medium.
Thats fascinating to learn that it is Joe and Anthony Russo who are the driving force behind the decision to not show footage in the trailers. Perhaps they also realize that, due to the cliffhanger nature of Avengers: Infinity War and the success of the Marvel Studios movies, in general very little has to be done in advance to sell Avengers: Endgame. Announce the release date, and Marvel fans will flock.
But its also that rabid passion and enthusiastic dedication to these stories that has the Russos being protective of what they show in the teasers and trailers. Because, as Anthony Russo states, fans will pore over every provided frame and the brothers wouldnt have it any other way. He tells us:
We love that! Part of our thrill as filmmakers working with these stories is that we were fans once, before we became filmmakers. We love participating in these stories ourselves as fans. So the fact that others are doing that? You know, we've always loved active viewers. Thats the viewer weve always strived to engage with. Whether it be in our early indie film work, in our television work, or now in our Marvel work. We're always looking to engage audiences who are passionate like that.
That approach has helped Joe and Anthony Russo make, arguably, the three most memorable movies in the MCU, in Infinity War, Civil War and The Winter Soldier. Their fandom shines through in their storytelling, and their love for these characters can be felt in the fabric of their movies. Its why we eagerly anticipate the arrival of Avengers: Endgame, which opens everywhere on April 26.
Tickets are on sale now, so get them while they last.
Kevin Feige has spilled on what is his biggest regret about the Marvel Cinematic Universe is - and it weirdly involves the color of Chris Hemsworth's eyebrows.
Marvel Studios head Kevin Feige reveals his greatest MCU
Even though Ready Player One bakes pop culture references into its plot, it's understandable that the movie doesn't have the rights to every franchise in creation. Characters might mention the Millennium Falcon, but you won't see it on the screen because Disney wouldn't sign over the rights to Warner Bros.
Ready Player One Questions and Answers - eNotes.com
Marvel has finally released "The Avengers: Infinity War" and we couldn't be happier. There are superheroes flying all over the place fighting off Thanos attempting to take over the Universe.
Who Are the 67 Infinity War Characters? | New Media Rockstars
Pacific Rim: Uprising transfers over a few of the elements that made the first film successful, while still making it its own. It runs into issues with the antagonists and its lighter themes, but outside of those issues, the film is a fun, exciting, popcorn flick.
John Boyega to Star in 'Pacific Rim' Sequel - Yahoo
The other thing we know is that Jeffrey Dean Morgan wants in. Subscribe To Jeffrey Dean Morgan Is Still Talking About Playing The Flashpoint Batman Updates close
Jeffrey Dean Morgan Still Wants to Play as Flashpoint Batman
Star Wars: Galaxy's Edge Will Let You Damage The Millennium
Ruby Rose says she nearly drowned on the set of her upcoming film " Meg ." The "Orange is the New Black" actress said she was filming a water scene when she And the actress explained that although she was worried for her safety, she tried to stay professional and attempted to make the incident turn in to a great scene for the upcoming horror flick.
Ruby Rose Reveals She Almost Drowned While Filming 'The Meg'
'Aquaman' Review Round-Up: Here's What Critics Are Saying Nick Poulimenakos on December 11, 2018 A superhero who was once the butt of many DC Comics jokes, the character of Aquaman is set to make his solo film debut next week when James Wan's Aquaman finally hits theatres.
Aquaman Review Roundup: Here's What the Critics Think
The Addams Family First Trailer Has A Classic IT Joke
Instead, we're talking about the 10 greatest rap songs that have been created for movies. Each song on this list is special in its own way and helped make the movie it was made for that much better. Listed in chronological order, here's the breakdown of the best hip hop songs to have come from movies over the years.
The 10 Greatest Rap Songs Created For Movies - Celebrity News
Evangeline Lilly's Instagram post is sure to turn a few heads, especially as we get closer to Ant-Man and The Wasp's highly anticipated release. From the trailers and first footage, it seems like
Evangeline Lilly May Have Revealed A Major Spoiler For 'Ant
We all knew this part
The Integration of Fox into the Disney Corporate Family
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